Tinder Sponsors Swedish Women’s Rugby Group

World-wide relationship app Tinder will be a shirt sponsor for the Gothenburg Rugby Union’s women’s staff for the 2023 period. The team experimented with to use the dating app to recruit new players, but finished up receiving much much more than they bargained for. 

The workforce received media consideration immediately after applying Tinder to obtain new gamers. The system rapidly shut this down as it violated the platform’s neighborhood rules. On the other hand, Tinder then reached out to help the group in a way that doesn’t break any principles.

“Tinder is a platform with the measurement and power to make encounters among people who would usually not have come into get hold of with just about every other, just like in this scenario. When we listened to about Gothenburg Rugby Association and their rather ‘creative measures’, we contacted the association to see how we could assist them outdoors of the Tinder app in a way that does not violate our pointers. We are so joyful to be their shirt sponsor in the coming season”, suggests Elin Sivard, communications manager at Tinder in the Nordics.

Tinder has beforehand sponsored the Madrid Titanes, a rugby crew in Spain, but this is the first time they’ve sponsored a athletics staff in the Nordic location. It hopes that this partnership will bring far more interest to Sweden’s compact rugby scene. 

“We gained a simply call from Tinder, who appreciated the creativeness of our recruitment campaign whilst informing us that it is in opposition to their recommendations and conditions of support. They had been interested in our organization and wanted to know how they could help, now that we know not to use the system to recruit new players. If you see one of our gamers on Tinder now, it is since they have identified the app’s right and legitimate purpose”, say Moa Berglund and Jesica Gomez from Gothenburg Rugby Affiliation.