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Snapchat has now launched its ‘After Dark’ feature which lets users to share Tales from their nightlife & evening actions. Only customers who have shared Immediately after Dim Stories are equipped to see the content material their close friends have shared.
People will only be ready to add Stories on this new method following 8pm, consequently the ‘After Dark’ title. This new manner basically results in a spotlight reel the up coming morning, the place a user can see what their close friends were being undertaking the night right before.
SocialMediaToday points out that “for all those with more lively nightlife, it could act as a personalised picture board from nightclubs and bars, demonstrating all the great issues that they acquired up to in the evening”.
What is interesting about this characteristic is the unique factor of it. Contrary to traditional Snapchat Stories, this attribute needs customers to get involved by publishing their individual content, in purchase to see what their buddies are executing. This is a identical mechanic to BeReal’s technique.
For platforms that revolve about nightlife, IRL connections, and ‘living in the moment’, night-focused ways this kind of as ‘After Dark’ could be a new way to spark higher interactions from customers.
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