Playdate Launches Advertisement Campaign About ITV Exhibit

Playdate, the Uk relationship app for one mom and dad, will be jogging an ad campaign all-around ITV’s new truth Television set display ‘My Mum, Your Dad’. The new clearly show follows a group of one dad and mom who have been nominated by their developed-up young children for a second probability at like.

Playdate has partnered with ITV AdVentures Ignite, ITV’s industrial incubator for start off-ups, to roll out an advert marketing campaign all-around the new clearly show ‘My Mum, Your Dad’.

The new ITV show is created up of 10 hour-very long episodes the place audiences will stick to a group of solitary parents as they are living jointly and look for to find accurate love. The demonstrate will be hosted by Davina McCall, and airs from September 11 – 22.

“The alignment of Playdate with the new demonstrate ‘My Mum, Your Dad’ was a no-brainer, getting the UK’s initially relationship app for solitary dad and mom seeking for significant relationships. We are thrilled to see Playdate achieve a broader viewers and thrilled to be element of Playdate’s growth journey”, reported Callum Taylor, Head of ITV AdVentures Ignite.

“We to start with heard about My Mum, Your Father previous year and I promptly realized that we had to work with the present in some way”, claimed Nevine Coutry, Founder and CEO of Playdate.

“The UK’s 1st ever courting app for solitary moms and dads and a new relationship tv show for one moms and dads is a great match and I’m delighted to deliver these two brand names jointly. I was fortunate adequate to be passed on to the team at ITV AdVentures Ignite who enable start off-ups like us start off their journey on tv so I owe them my utmost gratitude for making this campaign achievable!”, Coutry added.

Playdate shares that there are now all around 2.9 million single moms and dads in the United kingdom and 320 million solitary parents worldwide. 

You can uncover out a lot more about Playdate on its web-site listed here or by attending GDI’s impending meeting in London exactly where Nevine Region will be sitting down with Senior Reporter Sean Nolan for a reside interview.