New Vietnamese Social Application – Leka – Aiming to Deal with Loneliness

Leka is a new social community application launching 21st July in Vietnam. The company is bold, organizing to commence in the dwelling region of some of its founders, in advance of growing internationally. The aim of the app is to offer a social network platform that encourages a lot larger levels of engagement from its people than the founded players in the house. But how?

Leka suggests that in its beta trials, 70 for every cent of customers are submitting daily. It suggests that is a lot greater than what we see on other platforms that have a 90-9-1 rule. That means 90 for each cent really don’t publish at all but basically lurk, 9 per cent publish often, and 1 for every cent share quite consistently. The way Leka combats this is by decreasing the persons you are posting to at any just one presented time. Instead of just about every write-up and engagement you put on the platform going to everyone, they go to your ‘Squads’. In essence, it enables you to categorical the various facets of you to distinctive individuals, so mum doesn’t get the same material you want to share with your team of mates. 

The app is also generating use of AI technological know-how, to support retain squads engaging. Squads have leaders,who can established missions for those people in the team. AI will assistance suggest all those missions to the squad leader – all in the hope of preserving the system enjoyable and participating – encouraging users to write-up in their squads. 

Individuals have often talked about how the human mind is not designed to be exposed to as a lot of men and women and suggestions as some social community apps encounters turn into. Leka is hunting to lower all those circles, escalating the value of your voice, and encouraging you build far better connections. In this way it hopes to tackle loneliness and enhance mental well being of its consumers, especially all those in gen z. Denise Sandquist, CEO, mentioned:

“Leka is focusing on mental health by bringing authenticity, community, and belonging to the world’s youthful technology via characteristics that inspire end users to be them selves – for real. Interacting and engaging with men and women who have a little something in popular with them boosts the feeling of belonging. Now, all social media platforms are mainly centered on connecting people today on the area.”

It’s a incredibly fascinating strategy, with potential for guaranteed. The application in beta and throughout its preliminary launch is going to keep on being as an invite only platform. But the enterprise hopes to grow internationally, open up signal-up to all, and monetise the system in the long term. Leka has more than 70 influencers and 200 campus brand name ambassadors to assistance its initial start this month. We’ll undoubtedly be holding an eye on the development below.