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To emphasize the insights shared at our current meeting in London, World Dating Insights is very pleased to share a roundup of some of the event’s presentations.
In this posting, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, stated why 1 of the most effectively-recognised and perfectly-employed courting apps had selected to go through a key brand refresh.
happn has been in the current market considering that 2014 and Abdelmalek discussed that its thousands and thousands of buyers are very distinct today to the ones it 1st commenced with. Refreshing their brand name gave them a prospect to enhance their brand story and values inside of happn and provide a new technology of users on board.
happn’s new manufacturer focuses on ‘finding your crush’ in the sites you like to go – reinforcing the special area-based component of Happn’s app and its core worth of fostering dependable associations.
“When one particular of your close friends introduces you to their new spouse, your 1st concern to them is frequently ‘where did you two meet’ and which is the question that underpins our app,” she defined.
“happn is about locating persons who like the similar experiences and spots that you like,” she explained. “The likelihood is ‘your paths have previously crossed’ and so our new model seems to mirror individuals paths and exhibit how we assist you intersect like-minded individuals and discover your crush.”
Abdelmalek defined that happn was not just about me and you, it was also about the area and a series of slick movies and a refresh of the app alone were all aiding to supply that message. When it comes to getting your best match, happn is seeking to make it occur.
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