DOWN Dating Application – Its Earlier, Present, and Foreseeable future

When courting application Bang with Buddies released in 2013, it immediately became much more well known than Tinder and Plenty of Fish. Just after rebranding as DOWN, the courting application even now carries on to provide a lot more than 10 million users.

Bang with Good friends (BWF) surpassed 1 million consumers 3 months soon after its initial start, increasing over $1 million in a funding round. Following this advancement, the system rebranded to the “less salacious” DOWN.

BWF was exceptional due to its straight to the point honesty, performing as a ‘Facebook courting app’ which permitted consumers to pick which friends they’d like to hook up with. Having said that, the DOWN rebrand introduced new functions although trying to keep the uncomplicated strategy the similar.

By 2016, DOWN developed the a few-directional structure for its swiping the place a Remaining swipe meant not fascinated, a swipe UP intended fascinated in courting, and a swipe DOWN meant intrigued in a casual hookup.

DOWN’s customisation and openness regarding hookups and relationships alike, introduced “other applications down this path”. The platform credits alone with inspiring Tinder’s change toward facilitating far more significant relationships, as well as hookups.

Along the way, DOWN has launched new features to its platform such as:

• 3Some: This feature pairs consumers open up to threesome hookups or polyamorous associations. 
• Snap Match: When consumers tap the ‘Spin’ button, they’ll be quickly paired with a random man or woman who matches their preferences. On the other hand, this person can be anyplace in the entire world. 
• Highlights: These increase-on sticks assist users’ profiles stand out among the the group, allowing for them to categorical their identity, bed room behaviours, and romantic choices. 
• Icebreakers: To lessen the early awkwardness of a new match, DOWN allows users to play a casual match collectively. These consist of ‘Would You Rather’ and much more.

From 2019 onwards, the application has seen continuous growth. Because Q4 of 2019, DOWN people are matching with 5 moments as a lot of men and women. Moreover the company’s earnings has grown by 250%, with the number of downloads doubling.

According to research in 2021, DOWN recorded much more new downloads than eHarmony and HER, not much behind Match, OkCupid, and Grindr. The system shares that “The foreseeable future appears vivid for DOWN. Which is really great news for the upcoming of on-line dating”.

You can uncover out far more about DOWN at its internet site right here.