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A video marketing campaign commissioned by Bumble has been picked as a finalist in the Ideal of Promoting class of The Drum Awards. The awards recognise outstanding promoting endeavours from across the globe.
The marketing campaign characteristics 3 quick video clips which each and every spotlight a distinct aspect of Bumble’s believe in & security protections. These consist of the ability to unmatch with impolite users, to have intimate photographs blurred out on getting them, and the optional snooze manner.
Regardless of focusing on trust & safety, the adverts are all sports-themed and are component of a series identified as ‘The New Principles of the Game’.
You can view the entry video listed here:
You can look at the campaign films by themselves in this article:
The Drum Awards have picked this campaign as a finalist in their Most effective of Advertising class. The summary of the campaign and its mission is as follows:
“Dating really should be exciting. But for women, it can truly feel like a aggressive activity in which they are always taking part in defense. Problematic habits is way way too pervasive on dating apps, so Bumble did a thing about it by placing belief and protection at the forefront of their organization, from manufacturer values to proprietary in-app tools.”
“This campaign highlighted all the techniques Bumble helps create a space exactly where courting is safe and entertaining. Rooted in strategic perception and executed through breakthrough resourceful and activations, we struck a fragile equilibrium in between highlighting genuine concerns and application functions without having shedding a playful, approachable voice.”
The Drum Awards are “global competitions taking a closer glimpse at the greatest observe, the most effective organizations and the most effective folks in the advertising and marketing and promoting industry”. The winners of the awards will be introduced at the Live Awards Exhibit on Thursday, June 8th 2023.
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