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BLK, the Match Team relationship app for Black singles, has declared a new marketing campaign which raises consciousness about the ‘Black tax’.
BLK points out that the Black tax is a economical strain place on Black men and women who are becoming richer, as they then have to help significantly less wealthy family members members. The lead to of this is systemic racism and economic inequality, and it’s a major challenge in the Black neighborhood, it shares.
To assistance tackle this difficulty, BLK is supplying out $250 present cards to BLK end users who have seasoned the Black tax.
Jogging involving April 26 and May well 3, BLK customers can use for a present card by publishing a “written tale highlighting your particular ‘Black Tax experience’ – emphasizing the own sacrifices you have designed to economically assistance your family members members and sharing how you would use the $250 gift card if you are selected as a winner”, the official procedures state.
The new initiative, created alongside one another with PR organization Arxna, was motivated by BLK analysis which discovered that 79% of Black singles are not acquainted with the Black tax notion.
The investigate also discovered that a single in a few Black singles around 40 fiscally support their considerably less privileged household users, with 46% of unemployed singles continue to getting to also help household customers.
“At BLK, we are deeply committed to promoting Black pleasure by our advertising and marketing initiatives and strategies. We acknowledge the money burden confronted by quite a few Black people, and we think that it’s our duty to assistance and uplift the community”, stated BLK’s Head of Model and Marketing and advertising Jonathan Kirkland.
“This program is not just about delivering monetary guidance to these impacted by ‘Black tax,’ but also about raising recognition of this vital concern that impacts so many”, he included.
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